Preparation for Strategic Planning Professional (SPP) Certificate

Why Attend

Strategic planning consultants are used by small businesses as well as large corporations and non-profit organizations to help plan long-term growth and development strategies. A strategic planner must have a good understanding of the business and its current direction in order to gather information and make recommendations on designing a future path.

This course will focus on the strategic thinking and leadership behaviors that high-performing organizations need for a successful long-term future. This course will lead participants to a more strategic visionary leadership focused on delivering real value to their audiences and customers. This will enable organizations to strive to improve every aspect of the business, as delegates will understand the process of value creation and execution to bring that value to reality. Participants will also discover how to move from transactional to transformational leadership, as true strategic management requires managers and leaders at all levels to create the mindsets and behaviors necessary to transform the organization from its current model to the new strategic model defined by the vision.

Course Objectives

By the end of the course, participants will be able to:

Who Should Attend?

• Executives and leaders.
• Strategic planning managers.
• Department managers and corporate performance managers.
• Strategic planning team leaders and consultants.
• Planners, researchers and analysts.
• Senior leaders who wish to further develop and enhance their strategic capabilities.
• Anyone who finds themselves in need of this course and wishes to develop their skills and capabilities.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Develop a clear understanding of the relationship between strategic foresight and strategic planning.
• Clarify the future strategic direction (future vision, grand mission and company values).
• Conduct a strategic analysis and identify the company's SWOT (strengths, weaknesses, emerging opportunities and emerging threats).
• Develop smarter strategic objectives.
• Build strategic initiatives and align initiatives with strategic objectives.
• Consecutive strategy, implementation, performance review and reporting.
• Interpret the internal and external forces that shape the future.
• Develop and follow a strategic roadmap through a clear vision and statement of strategic intent.
• Identify the competencies and capabilities of flexible and strategically effective organizations.
• Recognize the strategic leadership style and styles of others.
• Effectively prepare, motivate and direct the organization, unit or team towards the vision
• Promote strategic thinking to envision strategic initiatives.
• Generate and support effective strategic thinking.
• Prioritize issues based on clear objectives and capabilities.